Have you noticed how great some of the sales and bargains the stores are offering this year? It’s unbelievable! I started shopping online thanksgiving weekend to get an early start…that might have been a mistake. Some of the items that I bought are less expensive now and continue to fall in price. A couple stores where I purchased have actually given me a credit to meet the new price. Sweet!
This is my second year avoiding the malls, crowds, traffic and driving in circles to find a parking spot. I love it! I have saved hundreds of dollars and that is just one of many benefits that come with shopping on line and using the F-R-E-E shopping APP.
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I saw this interesting article that has some great facts that you may find helpful.
Online shopping has moved from geeky to mainstream in just 10 years. Almost 50 percent of Americans shop online and 90 percent of that number have bought something online in the last six months. This explains why revenue for online merchants is now averaging over $44 billion a year, up 500 percent from the end of 2000.
While convenience is a factor, online coupons, and mobile coupons make it easier to save money when shopping online merchants.
According to recent research, the average online shopper is female, aged 42, spends an average of $445 online per year and has a household income of $65,000. While that’s not very surprising, but it’s always interesting to discover perception truly is reality.
Take a look at the following nine statistics and see if you fit into the international online-shopper demographic.
1. Why Online
Ninety-four percent of consumers depend on their computer in their personal lives. Nearly two-thirds (62 percent) have a high level of dependency.
2. When We Shop
The highest percentage of both men (77 percent) and women (68 percent) shop online during the morning before lunch. Top level professional males and females prefer to shop at night. Stay-at-home moms tend to shop in the mid-afternoon, perhaps during nap time?
3. Who Shops Auctions
More than 50 percent of online auction participants are men aged 30 to 49. The majority are suburban white males with a college degree who earn $60,000 to $100,000 per year.
4. How We Find What We Want
One third of online shoppers find what they’re looking for via a search engine and about one fourth find websites by word of mouth. Other influences include personal recommendations and special offers.
5. Why We Return
Online shoppers who have a good experience will return to that website 60 percent of the time to make another purchase. However, the most important factors are ease of use and the presence of user-friendly features
6. What We Buy
Books and clothing/accessories make up the large majority of online purchases, followed by videos/DVDs/games, travel reservations (air, hotel, and auto), electronic equipment, and music and computer hardware.
7. How We Pay
Nearly one dollar in five dollars spent online is paid using such alternative payment methods as gift cards, PayPal or eBillMe, an online banking service.
8. Who Pays Attention to Online Ads
Twenty-nine percent of males and 30 percent of females say their decisions are “frequently” influenced by online ads. Forty-three percent say their decisions are “sometimes” influenced.
9. Who Shops Online
- 57 percent are business professional
- 69 percent reside in single homes
- 62 percent own their home
- 41 percent are married
- 49 percent use a mobile phone to order online
- 11 percent make a business purchase